Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail Pass, reports positive full year sales results for the fifth year running. Over 248,000 Europeans explored Europe by rail and enjoyed travelling with InterRail Passes in 2011.
The InterRail Global Pass, valid for travel in 30 European countries, remains the most popular option among travellers under 26 years. Flexible travel is in high demand and the InterRail Global Pass remains the most popular product for travellers not wishing to spend every day of their holiday travelling.
The InterRail One Country Pass also saw a significant increase of 5.5% in sales. Italy and Germany remain the most popular destinations for travelling with an InterRail One Country Pass with a combined market share of 62%.
“The Eurail Group G.I.E. is encouraged to see continued growth for InterRail Passes, despite the current challenging economic climate in Europe”, said Mr René de Groot, Managing Director of the Eurail Group. “Whilst growth remained modest for the InterRail Global Pass, we still welcomed an additional 5,000 passengers last year. This reconfirms that InterRail Passes are still an excellent way to explore Europe. We are therefore confident that InterRail sales will continue to grow in the years to come as more and more Europeans discover the real value for money this pass represents”, continued de Groot.
The InterRail card (subsequently replaced by the InterRail Pass) was established at UIC in 1972. The launch of this flagship product on the market marked the international railway association’s 50th anniversary.
For more information please consult http://www.eurailgroup.org