Tuesday 15 December 2015
News from UIC Members

Japan: Advancement of the JR East Group’s inbound strategy

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In order to take advantage of the rapid growth in demand from overseas visitors to Japan, the East Japan Railway Company Group is advancing its inbound strategy.

With regard to economical unlimited-travel passes for foreign visitors to Japan, in addition to setting up new products in collaboration with the West Japan Railway Company, The East Japan Railway Group is reviewing the validity, etc., of existing passes.

In addition, it is also engaged in various initiatives to strengthen preparedness to receive overseas visitors to Japan, such as expanding the Haneda Airport JR EAST Travel Service Center, making the online reservation service for overseas customers (JR-EAST Train Reservation) multilingual, and expanding tax-free sales in station building shopping areas.

(Source: East Japan Railway Company)

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