Information published on 17 January 2012 in the UIC electronic newsletter "UIC eNews" Nr 274.

Australia: new look for Queensland Rail Travel centres

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Queensland Rail is breathing new life into its travel brand with revamped travel centres set to catch the eye. The goal with this new look is to make customers aware of the breadth of products Queensland offers and promote the brand as being more than just a mode of transport.

Leading the new focus is Queensland Rail Travel General Manager, Max Kruse, who said the company is focusing on providing complete packages to tourists from overseas, interstate and locally. “We have the size and relationship with regional tourism operators to build exciting packages for our customers; it’s not just about getting from point A to B, it’s about opening up access to exciting destinations and partnering with quality local operators to deliver the best experience,” he said. “The rebranding, new shop fronts and aggressive marketing campaign have paid off with a 15% increase in Queensland Rail Travel sales. “Earlier this year, Queensland Rail Travel launched its biggest marketing promotion ever – an 18-month television, print, online and social media campaign.

(Source: Queensland Rail)