The project is to launch a Starbucks Coffee House on two InterCity trains travelling between St. Gallen and Geneva. The first two-level “Starbucks train” will run twice a day, with a second carriage set to be brought into service on the same route in spring 2014.
In a pilot project set to launch on 21 November 2013, two restaurant cars will be converted into travelling Starbucks cafés with take-away on the lower deck and table service on the upper deck.
SBB is constantly improving its selection of existing food and beverage services on Swiss trains. Switzerland is the first country in the world in which the coffeehouse chain has launched a “Starbucks on rails” service.
“Starbucks is a perfect complement for our own range of services, especially for young guests and business travellers”, says Jeannine Pilloud, Director of SBB Passenger Transportation. SBB aims to increase the attractiveness of rail travel as well as create a “third place” between home and work where our passengers can feel comfortable and can relax as if they were at home.”